Afro-soul sensation Benson 'Bensoul' Mutua has updated his performance and songwriting fees after parting ways with Sauti Sol’s Sol Generations record label. Now an independent artist, Bensoul has increased his rates to reflect his growth and success in the music industry.
Premium Songwriting Fees
Bensoul, known for his hit single "Extra Pressure" from his latest album The Party & After Party, is now charging a premium for his songwriting services. He revealed that while he once charged KSh 50,000 per song, his current rate is now over KSh 200,000. Despite this increase, Bensoul believes the amount is still a bargain for the value that artists receive from his songwriting.
"When I write a song, I pour my heart and soul into it, ensuring it's a hit. If the track succeeds, artists can easily recover the fee through royalties and performances," Bensoul explained. He aims to reach a point where he can charge up to KSh 500,000 per song, citing the lucrative nature of songwriting in countries like South Africa.
Performance Fees Reflecting High Production Costs
Bensoul has also revised his performance fees, particularly for international gigs. In 2022, his solo performance fee was USD 2,800 (KSh 360,000), and USD 4,500 (KSh 580,000) when performing with Sol Generation. However, these rates have now increased significantly. Bensoul currently charges a minimum of USD 10,000 (KSh 1.3 million) for international shows and USD 8,000 (KSh 1 million) for local performances.
He attributes the price hike to the high costs associated with music production. For instance, his latest album, which includes 15 tracks, cost over KSh 1.5 million to produce, not including music videos and marketing expenses. Bensoul insists that his rates are justified, especially considering the quality of live performances he offers with a full band.
Looking Forward
Bensoul continues to write and perform with passion, contributing to the success of various artists such as Size 8, Ken Wa Maria, and even Grammy Award-winning Burna Boy. As he navigates his independent career, Bensoul is determined to elevate his craft and reach new heights in the music industry
