Radio Maisha, a leading radio station in Kenya, recently celebrated its 14th anniversary by unveiling new state-of-the-art audio-visual studios. Established in 2010, the station has grown to match the success of its newspaper and television counterparts. The new studios place Radio Maisha in the same league as other stations like Vybz Radio and Spice FM, offering high-quality visual content to meet the growing demand for multimedia experiences in radio broadcasting.
New Studios and Future Prospects
The new facilities were first used by the breakfast show team, with popular personalities such as Eric Omondi and Jua Cali making appearances. These studios are expected to enhance Radio Maisha’s offerings in the rapidly evolving media landscape.
Challenges for Standard Media Group
While this milestone is significant for Radio Maisha, it comes at a time of financial strain for the parent company, Standard Media Group. The company recently retrenched over 300 employees and shut down KTN News and KTN Farmers TV as part of cost-cutting measures. Despite these challenges, the new Group CEO, Marion Gathoga Mwangi, expressed cautious optimism about the future, emphasizing the need for strategic adjustments in response to the changing media environment.
CEO’s Commitment to Overcoming Challenges
Marion Gathoga Mwangi, who recently took over as CEO, acknowledged the tough competition and financial struggles but remains committed to turning around the fortunes of the Standard Media Group. She highlighted the importance of leveraging the company's strengths to navigate the current challenges in the media industry.
Radio Maisha’s 14th anniversary not only marks its achievements but also signifies a step towards a more dynamic and multimedia-focused future. Despite the challenges faced by its parent company, the station continues to push forward, embracing new technologies and adapting to the changing media landscape
